Turn anonymous visitors into qualified leads.

Pick a ready-built AI powered lead magnet that matches your industry and gives your website visitors a free personalised report in exchange for their details. They get instant value, you get a pre-qualified lead ready for a conversation.

5 mins to embed
£29 a month, annually
GDPR ready and compliant
Live in five minutes · From £29 a month · GDPR ready and compliant
Your brand
Aa
Mortgage Readiness Report: question 3 of 8 How much have you saved for a deposit?
Under £10,000 £10,000 – £25,000
72
Mortgage readiness report Sent to Hannah, and to your inbox
The problem

Forms catch the decided, not the curious.

A contact form only works on visitors already ready to buy. Everyone else leaves. A short questionnaire or tool with a free personalised report gives them a reason to stay.

95% of website visitors leave without ever making contact
70% of marketers say interactive tools convert well, vs 36% for static content
Sources: Ruler Analytics, 2026 Conversion Rate Benchmarks; Demand Metric, Content & Buyer's Journey Benchmark Report (2014, sponsored by ion interactive).
Two people lying on a rug at home, both looking at a laptop screen
The simple solution

From embed code to qualified leads.

No code. No agency fees. Just AI lead magnets that work.

Choose a tool from the vault.

Pick the lead magnet questionnaire or tool built for your industry.

Get started

Configure your branding and colours.

Match your site in minutes with your logo, fonts and brand style.

Get started

Embed it on your website.

One snippet, no developer. It sits on your own website.

Get started

Leads roll in with real data.

Every report delivers a lead with their full answers attached.

Get started
See how it works
The vault.

A growing vault of ready-built AI lead magnets.

Ready-built AI lead magnets for professional services, built with real industry practitioners to give prospects maximum value.

Mortgage Readiness Report
Mortgage advice Live now

Mortgage Readiness Report.

Thirteen questions on deposit, income, credit and location return a personalised readiness summary in plain English.

Company Benefits Benchmark Report
Recruitment Coming soon

Company Benefits Benchmark Report.

Real job market data on how your benefits compare to local competitors, in a five-minute check.

HR Foundations Score
HR Coming soon

HR Foundations Score.

Five to eight minutes for a scored report on where a company's HR is exposed and what the gaps could cost. Then they book a call with you.

Browse the vault
Features

Simple lead generation for small business.

Breathe life into your website, and make it work hard for your business with winning, interactive AI lead magnets.

Overhead view of two people working at laptops around a wooden desk, with a colleague standing nearby
Nurture Coming soon

Optional AI nurture emails.

An email follow-up sequence generated so leads who fill out your lead magnet are marketed to in your sleep over the course of a month. This feature is coming soon.

Pricing

One plan, straightforward pricing.

No setup fee. Up to 150 leads captured per month, putting your website to work.

The BowerVault plan

One tool, every feature.

£29 +VAT/mo
Billed annually at £348+VAT. Save 26% against monthly.
Get started No setup fee. Embed onto your own website in just a few clicks.
Included in your plan
  • One active lead magnet tool of your choice
  • Up to 150 leads captured per month
  • Full branding customisation
  • AI generated reports for your visitors
  • Brevo CRM sync
  • Email support from our UK team

Marketing freelancer and agency plans coming soon as the vault grows.

See the full pricing page
A platform you can trust

Your data stays safe with us.

We handle customer data with care. Our application and database run on UK infrastructure, with document and asset storage on EU infrastructure, and everything complies with GDPR. We also provide privacy policy sections covering the lead magnet tool that you can drop straight into your own privacy policy.

GDPR compliant

Data processed and stored across UK and EU infrastructure under strict data protection standards.

Secure embedding

The tool sits on your own domain. Visitors never leave your website.

A woman sitting cross-legged on a chair, working on a laptop in a bright, plant-filled apartment
Get started

Ready to turn your website traffic into qualified leads?

Pick a tool, brand it, paste one snippet. Your first lead magnet can be live today.